The art of making something out of nothing

Ask the people around me, namely, my Mum, and she’ll tell you I’m just great at making something out of nothing. 

Give me a molehill and I’ll make you a mountain. Hand me shovel and I’ll lay it on down. Shoot me a sentence and I’ll write you the book. You catch my drift, no?

And although this tendency to overthink and over-analyse can be ever so slightly bothersome at times (but did you really mean what you just said because your tone was half a pitch off…), it’s actually been a blessing from above when it comes to my career in copywriting.

You see, my job, in theory, truly is to make something out of nothing. 

The blessing of overthinking: Mining the kimberlite for diamonds

It’s my trade to let my mind run wild with wordsmithery on the most measly breadcrumbs of an idea. To branch out from one little phrase and come up with a whole campaign to trigger a thought process that leads to the optimal result. Whatever that might look like for you.

The almighty CTA: The money-maker in the marketing manual

It’s my duty to dream up delightful drafts for your latest launch, or carefully create those catchy CTAs for your email campaigns. That’s ‘call to action’ for my non-copywriter friends. The almighty CTA is the money-maker. It’s the very thing that sets the lightbulb off and makes you spring into action. The thing that makes you hurry a little when you see that email subject line declaring: ‘Sale must end. TODAY!”  

Zombie apocalypses and the eternal DFS sale

That’s a terribly un-witty subject line example, by the way. Plucked straight out of the DFS marketing manual (don’t come for me). So criminally overused and so ludicrously untrue. Because we all know full well that the DFS sale would still be hanging on for dear life even if we should experience a zombie apocalypse. Which, I’m beginning to think, is not such a far-fetched idea given the current state of affairs around the world.

Lemons, patrón, and the copywriter’s throne

Anyway, I digress. What I’m saying is, the very essence of a copywriter is to make something out of nothing. To take the Kimberlite and find the diamond. To skyrocket your product, your service, or indeed, yourself. 

And that, my dear reader, is something I’m terribly good at.

So, if you have all the gear and no idea, get in touch. Better yet, give me the lemons and I’ll bring the Patrón. And who knows, I may even deal you a side of salt, too. Slàinte!