They say you shouldn’t mix business with pleasure and grape with grain, but they never said anything about mixing governance with gothica, did they?
For years, I’ve operated across two entirely different realms where the thinnest of veils separates each world. By day, I am a Senior Copywriter and Governance Officer. My role is one of strict frameworks, regulatory alignment, and the titivation of brand tone of voice. It’s a world of rules where a misplacement isn’t just a typo – it’s a high-stakes risk that could have the arbiters of compliance on the doorstep quicker than you could say ‘statutory notification.’ In my world, a misplaced term doesn’t just look bad; it creates a liability that smells like a formal inspection and a very cold coffee. And not the iced PSL variety I covet from the first sniff of autumn in the air.
But by night, it’s a different story. I lean into the chaos by candlelight (I highly recommend Morticia by Black Moon Botanica to set the scene). Yes, by nightfall I trade policy for prose and assurance for atmosphere, diving into the dark fiction archives of The 29th Loop and The Cradle Stone. A world of darkness, decay, and, erm, caffeine.
At first glance, these two worlds should repel each other. But as I’ve built my craft over the years, I’ve come to realise that the bridge between these two realms is, in fact, much shorter than you’d think.
The discipline of the dark
It just so happens that the discipline required for technical copy and the atmosphere required for gothic prose have plenty in common. For starters, both require a total obsession with detail – after all, the devil is in the detail. But most of all, they command a deep understanding of ‘the rules’ – whether you’re following them to ensure compliance or breaking them to evoke the rising feeling of dread.
Yes, writing dark fiction requires that relentless level of world-building logic. Chaos that’s full of internal consistency as it winds around the twists and turns of the entrails. Conversely, writing high-level corporate copy requires a creative spark to make the driest of subjects feel as alive as the goosebumps on your very skin.
Whilst corporate copy teaches me the value of brevity, authority, and the ask, my beloved gothic literature teaches me how to evoke emotion, build tension, and commend attention. Are you listening, my dear reader? Good. Now let us press on.
This very website is the result of that very realisation of the clashing of my two worlds. It’s where my senior copywriting portfolio meets my dark fiction archives. No more hiding the candles from the spreadsheets.
Bridging the gap
My website is no longer just a portfolio or just a creative outlet. It’s a unified space where the technical meets the visceral. Whether I’m auditing a tone-of-voice guide for a global brand or drafting a descent into a fictional abyss, the goals remain the same: Precision. Emotion. Action.
I’ve updated my space to reflect the full spectrum. You’ll find my senior copywriting projects sitting right alongside my dark fiction archives. Because whether I’m writing for a boardroom or a graveyard, I’m hunting for the same thing: a story that sticks – to the head or the soul.
Welcome to Blueblood. Welcome to the intersection of compliance and chaos.
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